Australia is now entering a dangerous phase of the pandemic.
People are scared and uncertain with millions in lockdown and controversy over vaccines and access. In the middle of this brands and marketers have to find their way and not go dark - not to mention the challenges governments have in social marketing.
This live, interactive webinar with some of the best minds in the field tackle these serious issues of the moment.
Dr Norman Swan has been the face of the ABC’s analysis of the medical aspects of the global health emergency, and as a result has become one of the most recognised and trusted personalities in Australia. His work on the ABC’s Coronacast podcast saw him recognised in the 2020 Walkley Awards for journalism.
Julie Leask is a Social Science professor at the University of Sydney with a Masters and PhD in Public Health. Her research focuses on risk communication, responding to vaccine hesitancy and refusal, and strengthening vaccination programs and policy. With 124 publications in her field, she brings expertise in communicating with consumers and patients about vaccine programs.
Simon Friedlander is the creative director behind the Ad Council's US vaccination campaign, co-creating the tagline ‘It’s up to you’ and scripting ads for former presidents Obama, Bush and Clinton; the cast of Sesame Street; country music stars and a host of others. The Sydney-based creative director for US agency Pereira O’Dell will share unique insights and lessons from his role in one of the most successful COVID-19 vaccination efforts globally.